In 2013 Pronto Concepts founder and CEO Alexander Simone was drinking with a girl at his fraternity house. They wanted to drink a bottle of Chardonnay but had none in the refrigerator. He grabbed a pasta strainer, filled it with ice, sprinkled a generous amount of salt, and poured the wine through it. It was instantly cold! But unfortunately, watered down, salty, and absolutely disgusting! This incident exposed the problem and gave hope for a solution. The next day, he got to work on a prototype. When the prototype did not work, he shelved the idea for a while.
In March of 2015, Alexander picked up the project again. He built a tiny prototype that proved, in theory, a device could chill an entire bottle of wine in 30 seconds. That December, he presented an early version of the concept to an Entrepreneurial Marketing course as a final project.
He then spent months of trial and error until building a prototype that finally worked. He put together the Pronto Concepts team to help improve upon the concept and design. Thirteen prototypes later they had a finished product that looked great and could chill a bottle of wine in less 30 seconds.
Along the way, they started working on an aerator that would not overflow when wine was poured into it. They designed and tested 54 different versions while developing the technology. ProntoAer is now the fastest way to aerate wine.
For more information about Alexander's journey, check out this article he wrote for Startups.co: What reasons do you need to launch alone?